{"product_id":"scrunchems®-sugar-controller-squishy-fidget-toy-1pc","title":"Scrunchems® Sugar Controller Squishy Fidget Toy (1pc)","description":"🔖 Scrunchems® is a registered trademark of One For Fun Limited. Showcase is an authorized distributor for North America.\n\n⚠️ Only purchase from authorized distributors to ensure product authenticity and quality.\n\nThe Sugar Shapes deliver spiky texture. The Sugar Animals deliver character. The Sugar Controller delivers something neither of them can — a thick, slow-moving gel fill in a gamer-culture silhouette that converts on contact and earns its own shelf real estate.\n\nGame controller shape. Rich sugar-like gel interior. Smooth, gooey texture that shifts and flows with every squeeze. Where standard squishies bounce back, the Sugar Controller moves — and that slow, luxurious gel movement is the tactile hook that stops customers putting it down.\n\n🎮 WHY IT SELLS\n\nThick Gel Fill Is the Sensory Differentiator\nStandard stress toys use foam or light gel. The Sugar Controller uses a thick, slow-moving sugar-like gel that flows visibly under pressure. Customers who pick this up don't compare it to other squishies — they experience something categorically different, and that difference is the conversion.\n\nGame Controller Shape Unlocks a New Buying Audience\nMost squishies chase cute. This one chases culture. The controller silhouette speaks directly to gamers, collectors, and screen-time kids — a demographic that buys on identity. That recognition pulls it off the shelf before the first squeeze.\n\nSlow-Moving Squish Creates the Mesmerising Effect\nThe gel shifts visibly as pressure is applied — tactilely satisfying and visually engaging. Customers squeeze it, watch it move, squeeze it again, and buy it. The mesmerising quality is the mechanic.\n\n📦 IDEAL PLACEMENT\nFidget and sensory sections 🔹 Gaming and pop culture gift shops 🔹 Impulse and checkout zones 🔹 Desk accessory displays 🔹 Stress relief and wellness accessories\n\n📋 QUICK SPECS\nShape: Game Controller\nFill: Thick sugar-like gel interior\nFinish: Smooth, soft exterior\nAge Rating: 6+\nBest For: Stress relief, sensory play, focus, gifting, gamer culture\nDimensions (est.): 4.5\" x 3.0\" x 1.5\" per unit\nUnit Weight (est.): 0.18-0.22 lbs per unit\n\nThick gel fill. Slow-moving squish. A game controller shape that converts a buying audience competitors ignore. The Scrunchems® SKU built for gamers, desk collectors, and sensory seekers — and the fidget toy they'll reach for again and again.\n\n","brand":"Showcase","offers":[{"title":"Default Title","offer_id":43585031635034,"sku":"43079","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/6708\/5658\/files\/ed65f149030881034c332fe912e883fa750f4e2be81857c7c7b074d7875ea8f7.jpg?v=1783028317","url":"https:\/\/jollifrogs.com\/products\/scrunchems%c2%ae-sugar-controller-squishy-fidget-toy-1pc","provider":"Jollifrogs","version":"1.0","type":"link"}